If you're looking to take your business online then having a website is a great way to boost your presence.
With that said, it can be difficult to decide how much to pay for a website as the cost can vary from one extreme to the other.
Here are some factors to consider when deciding which is the right price for you:
Search Engine Optimization (SEO) is crucial if you want your business to stand out from the crowd.
Essentially, SEO is what dictates how far up the search rankings (Google) your website will be placed.
There are many factors that determine whether your website is optimized to be SEO friendly or not, too many to cover all in this one post.
To keep it simple, there are elements a web developer can include, when building a website, to help improve your SEO, and there are other aspects which can be done separate to the website which can also be important.
It's useful to know this when choosing a developer to build your site; a cheaper priced developer may not have the experience to understand how to build your website in a way which benefits your SEO score.
Furthermore, if their brief is to simply build a website for a modest price, they may not see the need to do extra work to enhance the performance of your site.
I recently wrote a post on how to improve your Google page insights score. Google insights measures how well your website is performing and is one of many factors that play a part in your overall SEO score.
It can be quite common for business owners to want to get their website up as fast as possible. With that in mind, many individuals opt to purchase a paid theme.
What this means is, instead of finding a developer to create a custom design for their business, they will instead select from a preset collection of themes which allow them to get up and running quickly.
This provides a cheaper route as opposed to going for a more custom design, but it also has a number of drawbacks.
I wrote a post about the pros and cons of themes which will give you a better idea of whether they would be a good fit for your company.
One of the drawbacks of buying a paid theme is that it comes with a generic design. If you're buying a popular theme, so will many other business owners in your industry, so you could end up with a website that looks just like your competitors.
Along with the generic design, a paid theme generally comes with a bundle of features built in. This can be handy as it gives you more options, on the other hand it can also be overwhelming if you're not familiar with technology.
Opting for a custom design is a great way to counter these problems.
A custom design will give your business a unique, fresh feel which ensures your website has its own identity as opposed to looking like every other site out there.
Also, instead of being bombarded with countless features, you can ask the developer to only include features you actually need which makes using the website more manageable.
Good vs Bad Developers
It's not always the case, but a large proportion of the time you get what you pay for.
If deciding to pay for a cheaper developer you need to be aware that it will almost certainly be reflected in the quality of your website.
A cheaper website is more likely to be poorly designed and built. This means your site may not look as slick compared to your competitors.
If your website is rushed to reflect the cheaper cost it can lead to further technical issues down the line which result in you paying extra to compensate for the initial poor development.
You may well end up paying more than the original more expensive option as your website is built low in quality and can either break down more easily or be less appealing for developers to work on in the future as the code isn't easy to work with.
To conclude; website costs can vary from cheaper to more expensive options, making it confusing to decide how much you should pay.
Paying for a more expensive website can give you an attractive, custom design and a well-built site which is developed to help you climb the search rankings.
Paying for a cheaper website can result in a poor design and build which can harm your rankings.
I would recommend first and foremost finding a good developer. If you feel you want to pay a bit less than the premium prices you can ask the developer to choose a paid theme for you - ensuring the best of both options.